About
About
POSITIVE CHANGE.
THERE IS A BETTER WAY
Charity Roundup is a new idea of building a reliable brand for in-store giving.
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We are solving the two biggest problems with checkout charity,
harassment of customers & disturbingly low revenue flows to charities.
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Customers are frustrated by being pressured to give in public.
Also, they don’t like not knowing how much of their money actually reaches the cause.
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WITHOUT ACTION
The public’s frustration is doing damage to the image of both charities and merchants.
CHARITY ROUNDUP PROCESS
1. Participating companies simply display the Charity Roundup logo
2. Customers round their balance up—donating their spare change
3. Cashiers never ask customers if they would like to donate
4. 90% of contributions are forwarded to designated charities
NO HARASSMENT POLICY
Charity Roundup believes no one should feel attacked at the register with donation requests, but everyone should be able to donate when feeling charitable. When customers feel pressured to participate in register donations it reflects poorly on the participating merchant and on the well intended charitable cause. With Charity Roundup customers can feel good about giving, and not feel guilty if they choose not to.
WHAT PEOPLE ARE SAYING ABOUT THE CURRENT SYSTEM
“ Having a sales clerk ask me if I would like to donate before she or he rings up my purchase makes me feel ambushed and guilty if I say no. That makes me resent the store for putting me in that position. ”
— The Chronicle of Philanthropy
“ More than ¾ of shoppers have some form of negative reaction to charity-checkout campaigns; ranging from irritation to embarrassment to anger. ”
— The Toronto Star
Facts
Facts
$358 MILLION IN DONATIONS WERE MADE AT CASH REGISTERS ACROSS THE COUNTRY LAST YEAR.
ONLY $143 MILLION WERE RECEIVED BY THE INTENDED CHARITIES.
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WITH CHARITY ROUNDUP $322 MILLION WOULD HAVE BEEN RECEIVED.
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* figure is based on the 5 yr. average pass through rate of 44%
CREATING (+) BRAND EXPERIENCES
We create positive brand experiences. When merchants participate in Charity Roundup they are able to give their customers a chance to give back, something we all appreciate. This reflects well on both the merchant and collaborating charities for choosing a non-invasive means to approaching register donations. It's a win win for everyone.
Charity Roundup was founded on the idea that people want to help others, but doing so is not always convenient. We want to make the opportunity to help attainable for everyone on a daily basis. There is an estimated $10 billion in loose change in households across the United States. It's time we start putting it to good use.
Experience
Experience
IT'S SIMPLE.
MERCHANT BENEFITS:
1. Build a reliable customer base—repeat customers
2. Build local awareness and positive messaging
3. Boost employee moral—prevent forced awkward interaction
4. Reduce coin management for clerks and merchants
5. Expedite checkout lines
6. Prevent being constantly approached by other charities
7. No cost for the merchants and no obligation
Happy customers and happy employees; that's good business!
Charity Roundup's mission is not complicated. We want the world to be a better place by ensuring that checkout charity works as it should. As merchants, projecting that same positive messaging does nothing but promote a better shopping experience and create a pleasurable work environment. We believe in streamlining everything for the sake of charity, because when we do, everyone benefits.
JOIN CHARITY ROUNDUP
BECOME A PARTICIPATING MERCHANT OR CHARITY
Fill out the following form and we will contact you with more details.